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Winsupply Expands Its Reach with Strategic Acquisition in Wisconsin
In a significant move to strengthen its footprint in the HVAC market, Winsupply Inc. has recently acquired Central Corp., a well-established wholesaler of HVAC equipment and parts located in Appleton, Wisconsin. The transaction, finalized on February 16, 2026, represents Winsupply's first acquisition of the year and is poised to accelerate its growth strategy in the Midwest.
Strengthening an Established Brand
This acquisition is not merely transactional; it’s about continuity and evolution. Under the new branding, Central Corp. will operate as Winsupply of Appleton, with leadership entrusted to Cory Pelisek, who has a rich background in HVAC distribution sales. Pelisek previously worked with Winsupply in Janesville, contributing to the company’s growth in the Appleton and Green Bay markets.
Both Jim Trunk and John Geurts, co-owners of Central Corp., will remain actively involved in the company, focusing on outside sales. Their steadfast leadership will ensure that the personalized service Central Corp. is known for will continue, while benefiting from Winsupply’s distribution capacity, particularly with brands like American Standard and Trane.
A Deep Local Connection
Founded in 1977 and family-owned since its inception, Central Corp. has developed strong ties with local contractors in the Appleton area. Both Trunk and Geurts highlighted the importance of service in their decision to partner with Winsupply. “Winsupply was a good fit because both companies provide excellent service to the contractors,” Trunk stated. This cultural alignment sets the stage for a successful integration where local relationships and service excellence will thrive.
Future Vision: Expanding Product Lines
Winsupply of Appleton is not just a continuation of Central Corp.'s legacy; it signifies new beginnings. Cory Pelisek has ambitious plans to diversify the product offering beyond HVAC equipment. Future expansions may include plumbing, electrical, and hydronics, significantly broadening the company’s service capability.
Such diversification presents opportunities not just for corporate growth, but also for employee development. As new product lines are added, current employees will have the chance to learn and advance within the expanded company structure, ensuring a skilled workforce ready to meet the evolving demands of the market.
A Strategic Component of Growth
Jeff Dice, President of Winsupply Inc., emphasized the strategic importance of this acquisition. He noted, “Acquisitions remain a key component of our decades-long growth strategy.” Over the years, Winsupply has cultivated an impressive portfolio, operating more than 670 wholesalers nationwide with annual sales reaching $7.8 billion by the end of fiscal year 2025. Each acquisition, like that of Central Corp., is a step forward in broadening their geographical presence and reinforcing their role as a leader in the HVAC distribution landscape.
Community Impact and Employment Opportunities
The integration of Central Corp. into Winsupply will have ripple effects throughout the community. The acquisition ensures the continuation of local employment while providing opportunities for personal and professional growth. Employees at Winsupply of Appleton will now find themselves part of a larger family of companies, gaining access to enhanced resources, training, and career advancement opportunities.
Such developments are crucial for small communities where businesses play a vital role in economic stability. The continuity of leadership and the commitment to service mean both employees and customers can expect the same dedication that Central Corp. has been known for, enhanced by Winsupply’s additional resources.
Final Thoughts
In sum, the acquisition of Central Corp. by Winsupply is a promising development for both the company and the local community in Appleton. It highlights Winsupply's commitment to strategic growth while respecting the heritage of the organizations it acquires. As the HVAC industry continues to evolve, so too will the opportunities for innovations and improvements in service delivery across the sector.
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